Customer: Thirty Three Threads, The spirit of the active lifestyle known on the 33rd parallel with fashion brands ToeSox, Tavi Noir and Base 33.

Industry: Fashion

Topic: Software Development, IT-Consulting


The brands of Thirty Three Threads, ToeSox, Tavi Noir, and Base 33 create products inspired by movement. Each brand sees the world from its unique point of view and expresses it through functional designs and beautiful silhouettes. Their values are tailored to long-lasting quality, innovation and creativity.

In order to streamline their business operations, Thirty Three Threads uses SAP Business ByDesign, the leading cloud ERP-System from SAP. Thirty Three Threads provides several online stores for both, B2B and B2C cutomers. Afther upgrading from Magento 1 to Magento 2, Thirty Three Threads had decided to bring their SAP Business ByDesign – Magento Online Shop Integration to a new level using the integration tools from Bradler GmbH, a Germany based SAP Business ByDesign consultancy.

This new solution delivers end-to-end integration from orders in Magento to shipment – and even up to payment allocation – in SAP Business ByDesign. The synchronization of available stock ensures on-time delivery, enhanced availability calculation and better stock information on the company’s website. The developed Magento Extension is easy to install and manage. This technically lean integration with very little adjustment in core functionality of the two systems reduces maintenance cost and avoids the need of additional middleware systems. With this stable development a workflow for new features is in place to allow continuous improvement.

Top Competencies

  • Efficient Project Management
  • Issue Management
  • Price/Performance Ratio
  • Expertise in Methods
  • Reliability
  • Quality of Results

Customer Testimonial

The new SAP Business ByDesign – Magento 2 Onlineshop Integration provided by Bradler GmbH further streamlines our E-Commerce processes. With this in place we can focus even more on creating innovative style and delivering our inspiring products to the maximum satisfaction of our customers. Thanks to the Bradler GmbH team for having delivered this well designed and bullet proof integration solution well in time and in budget.

Issued for: Bradler GmbH

Issue date: 28.08.2019

Issued by: Kaveh Bastani, Sales Operations Manager

Verification proof: